Welcome to Bold.
Discover our story, the vision that drives us, and how our passion for innovation is redefining everyday living.
Our vision:
To be the most valued smart technology brand that elevates people’s lives globally.
Our mission:
Elevate life with innovative, seamless high quality products and services that are surprisingly easy to use.
What makes Bold Different?
Born and engineered in the Netherlands
At Bold, we design and engineer our smart locks entirely in-house, ensuring every detail reflects our commitment to innovation and security. Made from premium stainless steel, our locks combine strength, elegance, and durability. By controlling both the technology and hardware, we maintain complete oversight of quality and functionality.
Eco-system of products
We offer more than just a lock – our smart security ecosystem includes the Bold Elite, Bold Connect, and Bold Clicker. Together, they provide keyless access, remote control, smart notifications, and reliable backup to enhance security. For businesses, we offer the Bold Business Account, enabling companies to manage multiple locations, assign permissions, track events with unlimited history, and operate fully GDPR compliant.
Customer-first environment
At Bold, we prioritize a customer-first approach in everything we do. We’re committed to understanding each customer’s unique needs by providing personalized guidance and support. Our goal isn’t just to deliver top-tier security solutions, but to build lasting relationships—whether with individuals or businesses. That’s why our lock is plug and play: simple to install, easy to use, and ready to go from day one.
Next-Level security standard
Security is at the heart of everything we do. Our SKG*** certified locks meet the highest industry standards for durability and protection, tested against forced entry by an independent Dutch institute. With Bold, you can count on reliable, high-level security for your home, office, or rental property.
How Bold was born?
Our journey began with a simple yet profound problem: the constant inconvenience of keys. We remembered those frustrating days of forgetting our keys, being locked out of our homes/offices, or worrying about the security of our belongings. It was time for a change. It became our goal to create a smart lock that would revolutionise home and office security, a lock that was not just functional but intuitive and easy to use.
2016
Born in Utrecht, Netherlands, Bold was founded in 2016 with a secure parcel box solving delivery challenges without needing to be home. This naturally led to a new question — if we could secure parcels, why not doors? And so, our focus on smart locks began.
2019
We developed and launched the Bold Smart Lock in 2019 as a plug-and-play solution for the Europrofile cylinder format, allowing for easy upgrades in just minutes. It became available in 2020 in the Benelux region and quickly gained recognition across Europe.
2020/21
Over the years, we expanded our ecosystem with Bold Connect for remote access control and Bold Clicker, a button-press backup for those without a smartphone. These additions significantly improve security and access for all.
2023
After navigating the uncertainty of the COVID years, we began exploring how Bold could support professional spaces alongside homes. It marked a new chapter: bringing the same simplicity and security to businesses as to everyday living.
2025
Our latest launch, Bold Elite, redefines security with Auto Entry, tamper detection and extended battery life. With improved wireless performance and smart notification system, it offers greater reliability and convenience.
